The brand mark utilizes the 'U'- First letter of UAE and is integrated with a shield to shape an unique form for the - Made in UAE.

 

The idea behind the inspiration from the shield was because the brief stressed the importance of products being safe, carrying the 'Made in UAE' mark. Reassuring people about the product's quality. Primary colour used in the brand mark is black, a colour that represents authority/ power in the UAE Flag.

 

The brand mark is simple yet memorable. The design is done keeping in mind legibility of the mark, as it will be used across various products in several sizes.